We drive growth for Pharma, Biotech, Diagnostics, Medtech and AI Health/Digital Health through four levers:
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1) Getting You Approved
Regulatory and compliance pathways designed for speed and downstream commercialization
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2) Unlock Access
Hospitals, payers, tenders, and formularies so approval converts to demand.
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3) Build Pipeline & Close Revenue
Sales, BD, partnerships, and field execution that scale
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4) Grow Business Effecetively
Regulatory-first messaging, governance, and AI-supported decision-making
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Market Access & Payer Strategy
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Evidence to paid claims
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Executive-led CADTH and pCPA dossier strategy
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Provincial formulary access planning and negotiation support
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U.S. payer evidence alignment and value narrative design
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Accelerated transition from regulatory approval to paid claims
Hospital, Institutional & Field
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Go-To-Market
Access is earned inside institutions and sustained in the field.
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Senior-level P&T committee strategy and navigation
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RFP and tender strategy, positioning, and execution
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IDN, academic medical center, and regional health authority access
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Field force deployment, targeting, and compliant execution
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KOL and HCP engagement across hospital and community settings
Leadership and Teamwork
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Execution leadership
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Build and scale national sales organizations
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Direct leadership of Regional Sales Managers and field teams
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C-suite and Managing Director decision support
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Player-coach operating model focused on execution quality
Commercial Excellence
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Precision beats scale
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Enterprise CRM execution (Veeva, Salesforce)
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Advanced territory intelligence and field design
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Incentive compensation architecture and governance
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KPI-driven forecasting and performance management
Regulatory-First, AI-Enabled
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Speed without regulatory risk
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Health Canada and FDA-aligned execution models
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Senior-governed, glass-box AI decision support workflows
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AI-assisted risk detection, evidence mapping, and reasoning transparency
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Zero enforcement actions
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GMP, GCP, and PIPEDA-compliant operations
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Launching in Canada Without Affiliate
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Support US and global life-science companies entering Canada
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Operate Canadian market access and hospital strategy
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Execute field and go-to-market activities
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Provide interim leadership until permanent hiring makes sense
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Supporting Canadian Growth
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National market access and hospital execution
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Commercial and field-team support
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Interim leadership where required
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Experience​
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Cardiology & Cardiovascular Disease
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Rare Disease & Specialty Pharma
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Oncology & Hematology
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Immunology & Inflammation
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Neurology & CNS
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Anesthesiology & Pain
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Gastroenterology
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Women’s Health
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Ophthalmology
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Medical Aesthetics
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Surgery (General & Specialty)
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Plastic & Reconstructive Surgery
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Medical Devices & MedTech
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Diagnostics & Imaging
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AI Health, Digital Health & Telemedicine
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Dental
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Patient Support Programs
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Emergency Medicine
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Pharmacy
Specialty Pharma Launch
From Zero to National Leader
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A global pharmaceutical company lacked Canadian presence. We built their entire operation, regulatory, PSP, commercial and delivered them a top-performing affiliate worldwide.
Health Platform Launch
​Successful scale and Acquisiton
Continuing health education platform faced low physician adoption and exit risk. We rebuilt the GTM strategy, secured KOL support, and drove significant user growth.
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Diagnostic Lab Launch
​Successful Market Penetration
Through tailored regulatory strategy, compliance navigation, GTM, business development and sales, success was achieved​.​
Commercial Execution
We work to build pipeline, unlock access, and convert approval into revenue
Compliance Growth Advantage
Regulatory discipline is embedded into sales and BD so teams move faster with fewer resets, delays and risk
Execution Intelligence
Senior-governed, glass-box intelligence helps prioritize accounts, surface risk, and support commercial decisions